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When developing your keyword list you always need to have a mix of short and long tail keywords. Finding the right short tail keywords for your SEO strategy are much more easier then that of long tail keywords as there are a lot more options (and room for error).

You really need to know exactly what strategies your SEO company in Sydney is using before you start developing long tail keywords. If you start targeting the right type of long tail keywords you can find that you are having the right type of visitors on your website that are more likely to convert.

As the name suggests, long tail keywords are when a person searches for something using a number of words, potentially even a question or something similar. Long tail keywords tend to have less competition and therefore are easier to rank for.

Users searching using long tail keywords are usually searching for something in particular. They already know what they want. For example, a user who wants to look at Nike shoes but they don’t know exactly what they want would type “nike shoes” into Google.

But someone who knows what they want could type “Nike Air Max 270” in. These people tend to convert because they have already half made the decision, which is why it is important to focus on long tail keywords and ensure you are ranking as high as possible.

So how exactly do you go about finding the right long tail keywords for your SEO strategy? Well, take a look at some of the steps you can make below on your quest for finding the perfect long tail keywords:

Have a focus on user intent

Think about what the person is actually going to be searching for and how you can help them find exactly what they are looking for. Here you really need to take your time and developing a well thought out list of keywords. Remember that over time your SEO strategy will probably change, and so to will your keywords.

You need to also think about your target market. What demographic group do they fit into? The answer to this question will have great impact on the type of long tail keywords you should be looking to include in your SEO strategy.

If you are a bit stuck about what your target market’s user intent is, then you are in luck because there are quite a number of tools that can point you in the right direction. With long tail keywords, it is all about finding the most valuable users, so it is important that you get it right.

Google Keyword Planner

If you are stuck trying to think of appropriate long tail keywords, then this tool will be your saving grace! It is a free tool to use; however some of the data is restricted unless you have an AdWords budget. The basics of the tool are still incredibly helpful to have.

The area of the tool that you should be looking at is the “keyword ideas”. In this section you can see related search terms that you could be targeting. What this does is help you save a bit of time. Have a look through the suggestions and pick the ones that you feel are best suited to your business.

You should also take a look at the average monthly searches as well as the level of competition. These two factors should be taken into consideration when finalizing your keyword list, it is always a good idea to have a mix.

Semantic Search

You have probably noticed that when you type something into the Google search box suggestion pop up and change as you continue to type – this is semantic search and is another great place to start.

You should not base your entire keyword and SEO strategy around the suggestions Google provides, but use those suggestions and build further using other tools.  As well as this, if you search for a term and scroll to the bottom of the page, Google offers further suggestions that are worth you taking a look at.

Third Party Tools

Other tools that are of benefit to try out include Buzzsumo. Here you can take a look at your most shared pages on your website (or that of your competitors). See what is most popular and build up from there. Why would you want to change your winning formula?

It is also important to take at look at what your competitors are doing as well. Pick and choose the most successful parts of their SEO strategy and make it your own. They provide a lot of information that can assist in the development of long tail keywords as creating shareable content is vital to ensure your success.

There are few things more exciting than participating in a Grand Canyon helicopter tour. Witnessing the breathtaking beauty of the national park from the sky is a unique and magical experience unlike no other.

Travelling in a chopper is a thrilling, memorable and fun way to sightsee – it’s something that all people should try out. If it’s the first time you’re doing it, it’s fair if you’re feeling a bit anxious. Going up high can be a bit scary, especially if you have a fear of heights.

This article provides some useful tips that can help to ease your nerves while preparing you for an enjoyable Grand Canyon helicopter tour.

Safeguard against travel sickness

It’s definitely a good idea to take preventative measures to avoid getting sick on your chopper ride. Regardless of whether you’re particularly prone to motion sickness or not, going on a chopper for the first time can make even the sturdiest of people feel pretty queasy. It’s an odd way to travel and your body is unlikely to be used to it. Thankfully, there are many remedies you can take to prevent or alleviate travel sickness, including:

Medication

There is a wide array of medication options available for travel sickness on your Grand Canyon helicopter tour. Have a chat with your doctor or pharmacist for personalised advice. Common motion sickness medications are antihistamines like Dramamine (these are most effective if consumed 30 mins before the flight) or transdermal patches like scopolamine.

Ginger

People have used ginger for thousands of years as a remedy for nausea. It’s a great option for those seeking a natural remedy for motion sickness and can be purchased from a pharmacy as a tablet, lolly or liquid. You should start taking it a few hours before your trip.

Wristband

Another medication-free remedy is the acupressure wristband, which presses acupressure points on the wrists to alleviate motion sickness. This is a good option for kids who don’t want to take medicine.

Pack light

Your Grand Canyon helicopter tour will have both weight and room restrictions due to the size of the vehicle. This means you’re limited with what you’re allowed to take on board. Leave your bags at home – your phone, camera and sunglasses are all you’ll need. Things like food and water should be supplied by your service provider.

Take a camera

A Grand Canyon helicopter tour provides a wealth of incredible photo opportunities, so do bring along your camera! Ensure it’s ready for the trip by charging the battery and clearing plenty of space on the memory card. Finally, make sure both are inside the camera before you pack it!

Use the toilet prior to take-off

Regardless of whether you need to go or not, try to relieve yourself before the Grand Canyon helicopter tour begins as there probably aren’t going to be toilets on the chopper. There are few things worse than needing to go to the toilet mid-flight and not being able to fully enjoy the trip. This is especially important for anyone travelling with kids.

Avoid chatting with the pilot

Given that your pilot will be busy getting the chopper safely through the national park, they probably won’t be free for a chat. Distracting them by asking about their life could put the safety of those on board at risk, so wait until you’ve concluded the trip, or ask a Grand Canyon helicopter tour guide.

Conclusion

Take travel sickness precautions, use the bathroom before your chopper ride, pack smartly and relax and you’re likely to have an awesome experience.